Hapa Sushi Print, DM Pairing Menu by TDA_Boulder

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Pairing Menu

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Industry Grocery and Other foods
Media Print, Magazine & Newspaper, Direct marketing
Market United States
Agency TDA_Boulder
Creative Director Jonathan Schoenberg
Released January 2014

Credits & Description

Media: DM
Category: Food
Agency: TDA_Boulder
Brand: Hapa Sushi
Geo: Americas, United States
Happy Legalization.
The campaign welcomes Colorado’s legalization of marijuana.
Print and in-restaurant campaign, tagged âHappy Legalization,â welcomes Coloradoâs legalization of marijuana. Of the three print ads, one (âPairing menuâ) doubles as an in-restaurant hand-out menu, and another (âEffective January 1â) doubles as both a table tent and as an in-restaurant poster.
âPairing menuâ (grouped not by reds and whites and rosés but by Indicas, Sativas and Blends) suggests appropriate Hapa dishes for various strains of pot. Spicy, Hawaiian style Pakalolo Shrimp, for example, is an ideal accompaniment to a Pakistani Kush Indica. Diners who have sampled a Blue Dream Sativa might want to try the Japanese Chicken Katsu Curry.
âErgonomically designedâ touts the chainâs pot-friendly, paranoia-reducing ambience.
And âEffective January 1â describes the kind of dinner conversation that will now be deemed suitable to the venue. Diners may freely discuss âhow cool their pets are and that fish would make cool pets but you would have to live in the ocean to hang out with them and this weed is really good and do you think pets like us as much as...â (it goes on).
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jonathan Schoenberg
Art Directors: Haley Garyet, Tim Kelly
Copywriters: Jonathan Schoenberg, Tim Kelly, Dan Colburn
Published: January 2014