|Industry||Electronic Devices & Home Appliances|
|Media||Print, Magazine & Newspaper, Direct marketing|
|Art Director||Chris Lawson|
Credits & Description
To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.