Kern Print, DM Kern Precision Scales: Cup and pen by Wunderman London

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Kern Precision Scales: Cup and pen

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper, Direct marketing
Market United Kingdom
Agency Wunderman London
Art Director Chris Lawson
Copywriter James Nester
Typographer Kevan Ansell
Released April 2011

Credits & Description

To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell