Missing Persons Advocacy Network (MPAN) Print, DM The Unmissables, 1 by whiteGREY

The Unmissables, 1

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper, Direct marketing
Market Australia
Agency whiteGREY
Associate Creative Director Sally Richmond, Lauren Doolan
Executive Creative Director Anthony Moss
Released August 2018

Credits & Description

Media: Outdoor
Category: Charities & appeals
Client: MPAN
Agency: whiteGREY
Country: Australia
Executive Creative Director: Anthony Moss
Assoc Creative Director: Sally Richmond
Assoc Creative Director: Lauren Doolan
MPAN, CEO & Founder: Loren O’Keefe
Unmissables Writers: Jo Abi, Lili Wilkinson, Belinda Smart, David Halliday, J.C.Burke, Paul Bugeja
Unmissables Artists: Diego Patiño, Kate Banazi, Janine Wareham, James Fosdike, Aaron Tyler,Allan Wrath
Design Director: Renee Luri
Designer: Lauren Bowen
Managing Director: Claudia McInerney
Project Manager: Holly Ryan
Modern-day milk cartons help reignite the search for missing people, The Unmissables, via whiteGREY Melbourne. Twenty of Melbourne’s top cafes will serve takeaway coffees in biodegradable cups featuring the portraits of six missing Australians for MPAN (Missing Persons Advocacy Network) this National Missing Persons Week (5 – 11 August) via whiteGREY Melbourne. In addition to the hand-held missing persons posters and cafe exposure, the campaign has driven high awareness for MPAN and the issue of the long-term missing, gaining widespread exposure on TV news channels, The Age, Broadsheet and across social platforms. Created to raise awareness of the 38,000 Australians who go missing each year.