Optic Gallery Print, DM Optic Gallery: The card with a vision by Ogilvy & Mather New Delhi

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Optic Gallery: The card with a vision

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Industry Opticians, Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper, Direct marketing
Market India
Agency Ogilvy & Mather New Delhi
Associate Creative Director Preeti Koul Chaudhry
Executive Creative Director Ajay Gahlaut
Creative Director Jossy Raphael Ogilvy
Art Director Preeti Koul Chaudhry, Nasheet Shadani Ltd.
Copywriter Umesh Grover
Released May 2012

Credits & Description

Category: Promotional Item Design
Product/Service: VISITING CARD
Executive Creative Director: Ajay Gahlaut (Ogilvy & Mather, New Delhi)
Senior Creative Director: Nitin Srivastava (Ogilvy & Mather, New Delhi)
Creative Director: Jossy Raphael (Ogilvy & Mather, New Delhi)
Associate Creative Director: Preeti Koul Chaudhry (Ogilvy & Mather, New Delhi)
Art Director: Preeti Koul Chaudhry (Ogilvy & Mather, New Delhi)
Art Director: Nasheet Shadani (Ogilvy & Mather, New Delhi)
Copywriter: Umesh Grover (Ogilvy & Mather, New Delhi)
Media placement: Visiting Card - Optic Gallery - October 15, 2011

Describe the brief from the client
Optic Gallery is one of the most trusted opticians in Gurgaon. They do not have a big advertising budget, and hence their identity and business card becomes all the more important. They wanted us to create a visiting card with a message, one that almost functions like an ad for them.

Describe the challenges and key objectives
The challenge was to give people a compelling reason to keep the card in their wallets.

This would only be possible if the card was of any use to them.

Describe how you arrived at the final design
The entire design exercise was aimed at arriving at an engaging and useful design. People who wear glasses find it very annoying when they break or lose a pair. To make them feel better, we designed the visiting cards using the simple pinhole mechanism. By looking through a tiny pinhole on the card, they were able to read without wearing glasses. We gave the card to those who came to get their glasses fixed, so that they could read magazines while waiting using this innovative card.

Give some indication of how successful the outcome was in the market
The card not only ‘improved their vision’, it also reminded them that we care. Like their glasses, people didn’t want to lose the card either. In fact, they asked for extra cards to give to their friends and family, which helped us spread the word about Optic Gallery. There were even times when people came to just ask for the visiting card.