Sekunda Glue: Worker And Kolkhoz Woman by BBDO Moscow for Sekunda

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Sekunda Glue: Worker And Kolkhoz Woman

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Industry Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper, Direct marketing
Market Russia
Agency BBDO Moscow
Art Director Mihai Coliban Bbdo Russia Group
Copywriter Denis Avraamov
Illustrator Wireframe
Released May 2012

Credits & Description

Media: DM
Geo: Russia
Category: Office Equipment
Agency: BBDO
Brand: Sekunda
Sekunda Glue For Metal – Extends Life. Unbearably Long

Cultural context: decorating their living rooms with miniature copies of famous russian statues / historical characters is a lower middle class tradition.

Idea: sekunda glue will extend the life of your decorative objects for so long that they simply have to start doing something...

Execution: miniature copies of famous statues of “worker and kolkhoz woman” statue in moscow (used on mosfilm’s logo, stamps) were featured in the campaign… with a twist.
Media: the prints were published in history magazines, very popular among our consumers and on 2 billboards close to the location of the statue.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Copywriter: Denis Avraamov
Art Director: Mihai Coliban
Illustrator: Wireframe
Additional Credits:
Art Buyer: Marina Shponko
Account Manager: Ekaterina Konovalova