Free Dog With Every Car by DraftFCB Auckland for Society For The Prevention Of Cruelty To Animals (SPCA)

Free Dog With Every Car

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper, Direct marketing
Market New Zealand
Agency DraftFCB Auckland
Regional Executive Creative Director James Mok
Copywriter Scott Kelly
Designer Matt Oak
Photographer The Collective Force, Charles Howells
Released March 2013

Awards

One Show 2013
One Show Collateral / Promotional Items - Single or Campaign Merit

Credits & Description

Media: DM
Category: Automotive
Agency: Draftfcb
Brand: Mini
Brand: SPCA
Geo: Australia & NZ, New Zealand
We created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit your pet and your personality. And like all MINIs, new owners had the option to customise with an alphabetic sticker sheet to create a personalised license plate. It was also accompanied by an owner’s manual. Thanks to MINI, all dogs had the opportunity to drive.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Art Director: Leisa Wall
Copywriter: Scott Kelly
Regional Executive Creative Director: James Mok
Designer: Matt Oak
Head of Art: Nick Smith
Planner: David Thomason
Group Account Director: Toby Sellers
Account Director: Sally Willis
Retoucher: Anton Mason
Photographer: Charles Howells / The Collective Force
Production Manager: Eric Thompson