Volkswagen Print, DM New Owner Welcome Kit by DDB Toronto

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New Owner Welcome Kit

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Industry Cars, Automotive products, services and accessories
Media Print, Magazine & Newspaper, Direct marketing
Market Canada
Agency DDB Toronto
Creative Director Barb Williams
Art Director Italo Siciliano
Copywriter Andrew Strachan
Released June 2018

Credits & Description

Category: Automotive
Media: Direct
Brand: Volkswagen
Agency: DDB
Geo: Canada
Advertising Agency: TrackDDB, Toronto, Canada
Creative Director: Barb Williams
Creative Group Lead / Art Director: Italo Siciliano
Copywriter: Andrew Strachan
Print Production Manager: Tara Greguric
Published: June 2018
To prolong the honeymoon phase of new vehicle ownership, we wanted to help keep vehicles looking and feeling new. So we created a personalized welcome package containing the perfect gift for our audience: a professional-grade cleaning tool, that eliminates nasty crap (we’re looking at you, pine trees and pigeons!) which ordinary car washes can’t. We called it Neu, the German word for “new." Because after all, that’s how we want the vehicle and relationship to feel. Like new.