|Media||Print, Magazine & Newspaper, Direct marketing|
|Agency||Ogilvy Cape Town|
|Creative Director||Chris Gotz Ogilvy|
|Typographer||Prabashan Gopalakrishnan Pather, Sanjiv Mistry|
|One Show 2011|
|One Show||Newspaper / Full Page or Spread - Single||Merit|
Credits & Description
CHALLENGE for Ogilvy Cape Town produce a newspaper ad for the desirable new Volkswagen Polo. SOLUTIONWe targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Poloâs appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car theyâd rather have: the gorgeous new Polo.RESULT We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Poloâs sheer desirability â a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.