Works » Volkswagen

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Industry Cars
Media Print, Magazine & Newspaper, Direct marketing
Market South Africa
Agency Ogilvy Cape Town
Creative Director Chris Gotz Ogilvy
Typographer Prabashan Gopalakrishnan Pather, Sanjiv Mistry
Released November 2010

Awards

One Show 2011
One Show Newspaper / Full Page or Spread - Single Merit

Credits & Description

CHALLENGE for Ogilvy Cape Town produce a newspaper ad for the desirable new Volkswagen Polo. SOLUTIONWe targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Poloâs appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car theyâd rather have: the gorgeous new Polo.RESULT We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Poloâs sheer desirability â a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.
Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: VW POLO
Agency: OGILVY CAPE TOWN
Type Of Ad: Newspaper
Date of First Appearance: Aug 27 2010
Entrant Company: OGILVY CAPE TOWN, SOUTH AFRICA
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Director: Prabashan Gopalakrishnan Pather
Typographer: Prabashan Gopalakrishnan Pather/Sanjiv Mistry
Account Manager: Jason Yankelowitz/Greg Tebbutt

The Print Ad titled Volkswagen Polo: Sell Your Car was done by Ogilvy Cape Town advertising agency for product: Volkswagen Polo (brand: Volkswagen) in South Africa. It was released in Nov 2010.