WWF Print, DM One Daily Drop Living Calendar by Leo Burnett Bogota

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One Daily Drop Living Calendar

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper, Direct marketing
Market Colombia
Agency Leo Burnett Bogota
Art Director Wilson Gonzalez
Released April 2011


New York Festival 2012
Calendars / Catalogues / Brochures / Annual Reports Design: Company Identity Silver World Medal

Credits & Description

Category: Calendars
Advertiser: WWF
Product/Service: WWF
Date of First Appearance: Apr 1 2011
Chief Creative Officer: German Espitia (Leo Burnett)
Chief Creative Officer/Art Director: Fernando Hernandez (Leo Burnett)
Chief Creative Officer: Mauricio Sarmiento (Leo Burnett)
Industrial Designer/Production: Paola Torrenegra (Leo Burnett)
Art Director: Wilson Gonzalez (Leo Burnett)
Industrial Designer: Fabian Pulido (Leo Burnett)
Account Manager: Paola Duarte (Leo Burnett)
Media placement: DIRECT MAIL - DIRECT MAIL - APRIL 2011
Describe the brief from the client
Create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation.
Describe the challenges and key objectives
Thinking that we can save the planet is an idea that circles around our minds everyday, that makes us feel a little guilty about the world, that probably, in silence, makes us feel ashamed of our actions and find excuses in other people’s actions that justify our lack of will to help.
If we could just contribute with something small, something not very demanding, that doesn't force us to change the rhythm of our lives, something that wouldn't make us activists and simply gives us the relief of helping, lightening the weight we carry and making us feel better about ourselves.
Then, why not do it?
Describe how you arrived at the final design
The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet.
By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet.
About the design itself, we did several prototypes and when we had the final approach of the calendar we began to create the package and graphically design it. Everything that was made, was inspired by the product, and all the materials in the project are eco-friendly (Materials, ink, etc.)
Give some indication of how successful the outcome was in the market
The result is to have a piece of beautiful design in your desktop or in your home, however it is not just beautiful and ornamental, but useful and more importantly, an object that reminds us everyday to be conscious of supporting environmental conservation. That reminds us that it is easy to help.
365 days, one drop of life every day.