SMILE by Glue London for MINI


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Industry Automotive, Cars, Automotive products, services and accessories
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile, Design & Branding
Market United Kingdom
Agency Glue London
Creative Director Seb Royce
Creative James Leigh, Darren Giles, Lisa Wallace, Alex De Castro
Designer Marcus Chaloner, Leon Ostle
Producer Rachel Bishop
Released November 2007

Credits & Description

Company: glue London, UNITED KINGDOM
Creative Director: Seb Royce
Creative: Alex De Castro
Creative: Lisa Wallace
Creative: Darren Giles
Creative: James Leigh
Planner: Jez Dutton
Account Director: Rachel Turner
Designer: Leon Ostle
Designer: Marcus Chaloner
Producer: Rachel Bishop
Designer/Superglue: Simon Cam
Synopsis: November 2007 saw the launch of MINI's first brand new model since 2001 with the MINI Clubman. After some initial teaser activity, our task was to capitalise on the buzz already generated and let people know the car was out there to buy!