Auchan Print, Digital, DM, Case study THE SELFSCAN REPORT by Serviceplan Munich

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THE SELFSCAN REPORT

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Industry Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile, Direct marketing, Case study
Market Germany
Agency Serviceplan Munich
Executive Creative Director Christoph Everke, Alexander Nagel Serviceplan
Creative Director Giuliana Guizzi, Salvatore Giuliana Serviceplan, Matthaeus Frost Serviceplan, Katharina Keith Serviceplan
Art Director Friedrich Von Zitzewitz, Till Diestel Serviceplan
Account Supervisor Alessandro Langiu, Yvonne Hopf Serviceplan
Released May 2013

Awards

Cannes Lions 2013
Design Lions Large Business - international or global scale Grand Prix
Design Lions Mobile Animation Silver

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Large Business - international or global scale
Advertiser: AUCHAN
Product/Service: AUCHAN
Agency: SERVICEPLAN Munich, GERMANY
Creative Producer: Katy Pergelt (Serviceplan)
Production Company: Stefanie Krebs/Rafael Wawersig (Plan.net Solutions)
Graphic Design: Dimitrios Arampatzioglou/Sebastian Sonnewend (Serviceplan)
Account Supervisor: Alessandro Langiu/Yvonne Hopf (Serviceplan)
Art Director: Friedrich Von Zitzewitz/Till Diestel (Serviceplan)
Creative Director: Giuliana Guizzi/Salvatore Giuliana (Serviceplan)
Creative Director: Matthaeus Frost/Katharina Keith (Serviceplan)
Executive Creative Director: Christoph Everke/Alexander Nagel (Serviceplan)
Chief Creative Officer: Alexander Schill (Serviceplan)
Brief Explanation
The main objective was to create a sustainability report, which is sustainable by itself. Therefore we not only wanted to create a report that requires as little paper as possible, but especially use the existing channels of distribution for our idea.
Describe the brief from the client
We were briefed to develop a sustainability report for our client Auchan, one of the biggest hypermarket chains in Europe.
Design Process
We used the receipts given to the customers as the medium for our sustainability report. We put barcodes on these receipts that the customers could scan by using a scan-app. By doing so the content of the report immediately appeared on their smartphones.
Results
Per report we saved over 99% paper.
And within one week we reached more than 1,5 mio. people additionally compared to last year.
The sustainability report was very well received and the feedback was unanimously positive.