Vodafone Print, Digital, DM, Case study Istoria by FCB Bucharest


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Industry Mobile Communications
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile, Direct marketing, Case study
Market Romania
Agency FCB Bucharest
Chief Creative Officer Claudiu Dobrita
Creative Director Radu Constantinescu
Senior Art Director Arpad Fekete
Released April 2018

Credits & Description

Alternative title: istori@
Category: Electronics, Technology
Media: Integrated
Brand: Vodafone
Agency: FCB
Geo: Romania
Advertising Agency: FCB Bucharest, Romania
Chief Creative Officer: Claudiu Dobrita
Group Creative Director: Radu Constantinescu
Senior Art Director: Arpad Fekete
Additional Credits: Sorina Borcescu, Gabriela Suciu, Oana Mita, Bogdan Moraru, Bogdan Ionita, Andrei Mihailescu, Sorin Tofan
Published: April 2018
Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book.
When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices.
Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school.