Auchan Print, Digital, DM THE SELFSCAN REPORT by Serviceplan Hamburg

Adsarchive » Print ads , Digital , DM » Auchan » THE SELFSCAN REPORT

THE SELFSCAN REPORT

Pin to Collection
Add a note
Industry Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile, Direct marketing
Market Germany
Agency Serviceplan Hamburg
Executive Creative Director Christoph Everke, Alexander Nagel Serviceplan
Creative Director Giuliana Guizzi, Salvatore Giuliana Serviceplan, Matthaeus Frost Serviceplan, Katharina Keith Serviceplan
Art Director Friedrich Von Zitzewitz, Till Diestel Serviceplan
Account Supervisor Alessandro Langiu, Yvonne Hopf Serviceplan
Released April 2013

Awards

ADC*E, 2014
Design Any Other Silver

Credits & Description

Advertiser: AUCHAN
Agency: SERVICEPLAN
Category: Flat Mailing
Advertising campaign: THE SELFSCAN REPORT
Executive Creative Director: Christoph Everke (Serviceplan)
Art Director: Friedrich Von Zitzewitz (Serviceplan)
Creative Director: Giuliana Guizzi (Serviceplan)
Account Supervisor: Alessandro Langiu (Serviceplan)
Executive Creative Director: Alexander Nagel (Serviceplan)
Art Director: Till Diestel (Serviceplan)
Creative Director: Matthaeus Frost (Serviceplan)
Account Supervisor: Yvonne Hopf (Serviceplan)
Chief Creative Officer: Alexander Schill (Serviceplan)
Creative Director: Katharina Keith (Serviceplan)
Creative Producer: Katy Pergelt (Serviceplan)
Production Company: Rafael Wawersig (plan.net Solutions)
Creative Director: Salvatore Giuliana (Serviceplan)
Graphic Design: Sebastian Sonnewend (Serviceplan)
Graphic Design: Dimitrios Arampatzioglou (Serviceplan)
Production Company: Stefanie Krebs (plan.net Solutions)

Outcome
The report was very well received and the feedback was unanimously positive.Moreover we reached not only journalists and business partners but also customers who received the report at the check out. Within one week we reached more than 1,5 mio. people additionally compared to last year.Per report we saved over 99% paper.

Execution
Since paper is a valuable resource it is only logical for a sustainability report to require as little paper as possible. By fitting the whole report on a single receipt, we used the integral part of Auchans daily business as the medium to prove their committment to sustainbility.

Implementation
The report reached every customer directly at the check out and was also sent to journalists and Businesspartners as a mailing.The sustainability report was met with great response.

Client Brief Or Objective
For Auchan, one of the biggest hypermarket chains in Europe sustainability is a vital part of their business strategy.We were briefed to develop a sustainability report which demonstrates their committment to the cause.