Go Transit Print, Digital, DM Unwritten Rules of Public Transit Etiquette Written Down by DDB Toronto

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Unwritten Rules of Public Transit Etiquette Written Down

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Industry Railways
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile, Direct marketing
Market Canada
Agency DDB Toronto
Released January 2018

Awards

D&AD Awards 2018
Writing for Design Writing for Printed Materials & Graphic Communications Wood Pencil

Credits & Description

Media: Interactive
Category: Travel, transport & tourism
Link: http://www.gotransit.com/Etiqu...
Client: GO Transit
Agency: DDB Toronto
Country: Canada
Synopsis:
DDB Toronto has unveiled this cheeky new book for GO Transit to address the top etiquette issues annoying its riders. Inspired by personal stories from concerned GO riders, the book, 'Unwritten Rules of Public Transit Etiquette Written Down,' is part of an ongoing initiative to help the public transit service deliver a comfortable ride for all its commuters. GO Transit also partnered with Greater Toronto Area-based influencers, who also ride GO, to amplify the message and encourage rider participation.