Code Playground [image] 6 by BBH London for Barclays Bank

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Code Playground [image] 6

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market United Kingdom
Agency BBH London
Creative Director Carl Broadhurst, Michael Russoff
Art Director Carl Broadhurst
Copywriter Michael Russoff
Designer Jim Townsend, Niccolò Fedrigo
Released January 2016

Awards

D&AD Awards, 2016
Art Direction Art Direction for Digital Screens Graphite Pencil
Digital Design Websites Graphite Pencil

Credits & Description

Agency: Bbh London
Client: Barclays
Art Director: Carl Broadhurst
Copywriter: Michael Russoff
Creative Director: Carl Broadhurst
Creative Director: Michael Russoff
Designer: Niccolo Fedrigo
Designer: Jim Townsend
Front-end Developer: Tomasz Szarzynski
Head of Creative Technology: Alex Matthews
Illustrator: Richard Yot
Producer: Natalie Goburdhun
Producer: Christopher Gregson
Producer: Kate Newman
Sound Designer: Sam Ashwell
Account Manager: Keral Patel
Business Lead: Jon Barnes
Managing Partner: Jon Tapper
Strategic Director: Tom Roach
Strategist: Annie Little
Tech Lead: Rick Burgess
In 2014 coding was included in the UK curriculum. This change led to a need to raise the public awareness of the importance of coding - given the vital role it will play in the future employability children and in the economy of the future.
Parents also need to help their kids with homework in a subject that they weren’t themselves taught at school for the very first time.
The site’s world of quirky characters that show how simple, yet diverse coding can be. It was designed to break down assumptions that only certain types of people can code.