Huawei Mediapad by Saatchi & Saatchi Guangzhou for Huawei

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Huawei Mediapad

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Industry Computers & Computer Accessories
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market China
Agency Saatchi & Saatchi Guangzhou
Creative Director Lin Ma
Copywriter He Ma
Digital Creative Director Jonathan Ip Saatchi
Released November 2012

Credits & Description

Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.
Category: Home electronics
URL: http://www.youtube.com/watch?v=HtDbmQVJgI4
Client: Huawei
Agency: Saatchi & Saatchi China
Production: Saatchi & Saatchi Labs
Country: China
Creative Director: Ma Lin
Copywriter: he ma
Digital Creative Director: Jonathan Ip
Business Director: albert lee
Assoc Art Director: Liang Dan
Senior Project Manager: Xie Yi