|Industry||Plastic bags, Containers, Packaging & Wrapping, Department Stores & Shopping Malls|
|Media||Print, Magazine & Newspaper, Digital, Interactive & Mobile|
|Creative Director||Johan Holmgren|
|Creative||Tiago Pinho, David Aronson, Isaac Bonnier, Joel Lindblad|
Credits & Description
IKEA's tongue in cheek response to Balenciaga's blue bag.It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response giving customers some "tips"on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident don't claim that you weren't informed.