IKEA Frakta Balenciaga by Acne Stockholm for IKEA

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IKEA Frakta Balenciaga

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Industry Plastic bags, Containers, Packaging & Wrapping, Department Stores & Shopping Malls
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market Sweden
Agency Acne Stockholm
Creative Director Johan Holmgren
Creative Tiago Pinho, David Aronson, Isaac Bonnier, Joel Lindblad
Photographer Anders Kylberg
Released April 2017

Credits & Description

IKEA's tongue in cheek response to Balenciaga's blue bag.It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response giving customers some "tips"on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident don't claim that you weren't informed.
Media: Print/ Interactive
Category: Home appliances & furnishings
Client: Ikea
Agency: Acne
Production: Acne
Country: Sweden
Client: Morten Kjaer
Creative Director: Johan Holmgren
Creative: Tiago Pinho
Creative: Isaac Bonnier
Creative: Joel Lindblad
Creative: David Aronson
Photographer: Anders Kylberg