Max Burgers Print, Digital Every Second by Acne Stockholm

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Every Second

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Industry Fast food
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market Sweden
Agency Acne Stockholm
Executive Creative Director Johan​ ​Bello
Art Director Agnes Zetterman
Copywriter Joel Lindberg
Senior Copywriter David Aronsson
Released October 2018

Credits & Description

Media: Interactive
Category: Food
Client: Max Burgers
Agency: MAX Burgers
Country: Sweden
Interactive Art Director: David Hammarström
Executive Creative Director: Johan Bello
Art Director: Agnes Zetterman
Copywriter: Joel Lindberg
Senior Copywriter: David Aronsson
Planner: Johan Hesslefors
Account Director: Andreas Hallgren
Account manager: Emelie Thorén
Developer: Neal Agarwal
Client: MAX
CRO & CSO: Kaj Török
Chief Marketing Officer: Tobias Karlsson
Head of Media & Digital Marketing: Kristoffer Stenqvist
Marketing Project Manager: Frida Sjödin
On the 14th of June, Swedish burger chain MAX became one of the first companies in the world that are Climate Positive, meaning every bite of their burgers helps to improve the climate. The site got a lot of attention a while back, using open data from McDonald’s that showed the company’s global consumption, every second – giving people around the world a perspective of the massive amount of food that is being produced and sold. MAX now takes the opportunity to turn their own similar data into something positive by collaborating with to show how today’s consumption actually can contribute to a better climate if you choose to go to MAX instead.