Mercedes-Benz Print, Digital 2MM Mosaic Feature, 1 by R/GA Austin

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2MM Mosaic Feature, 1

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Industry Cars
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market United States
Agency R/GA Austin
Creative Director Tj Walthall
Art Director Jake Coutino
Copywriter Eli Perez
Released August 2018

Credits & Description

Category: Automotive
Media: Digital
Brand: Mercedes
Agency: R/GA
Geo: United States
Advertising Agencies: R/GA, Austin, USA / R/GA, New York, USA
Creative Director: TJ Walthall
Art Director: Jake Coutino
Copywriter: Eli Perez
Producer: Ameet Jani
Technology Lead: Manuel Bruno Lazzaro
Community Manager: Madi Barsky
Associate Business Affairs: Madeline Gioia
Account Supervisor: Ben Kravitz
Account Coordinator: Madeleine Rogers
Strategy Director: Natalie Webb
Senior Strategist: Christina Queeney
Intern, Production: Skyler Snider
Intern, Strategy: Kevin Miner
Published: August 2018
Synopsis:
To celebrate reaching 2MM Instagram followers, Mercedes-Benz USA (MBUSA) and its agency R/GA created three “M(illion)osaic” photo designs that feature the G-Class, CLS and GT models. Each mosaic design celebrating the milestone is comprised of fan photos that have tagged MBUSA throughout the years. A team made up of a developer, writer, visual designer and producer transferred data and wrote code, then used a mosaic-generator tool to customize the photo design in less than a week. Twenty four hours after launch on MBUSA’s Instagram channel, the mosaic designs had already garnered upwards of half a million impressions and counting.