Mercedes-Benz Print, Digital Holiday Your Way, 1 by Online Circle Digital South Melbourne

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Holiday Your Way, 1

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Industry Cars
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market New Zealand, Australia
Agency Online Circle Digital South Melbourne
Creative Director Freya Beaton
Art Director Luis Penuela
Copywriter Khiara Elliott
Released April 2018

Credits & Description

Advertised Brand: Mercedes-Benz AUNZ
Media: Digital
Advertising Agency: Online Circle Digital, Melbourne, Australia
Creative Director: Freya Beaton
Art Director: Luis Peñuela
Designer: Felipe Carrasco & Cindy Kuoch
Copywriter: Khiara Elliott
Lead Strategist: Lucio Ribeiro
Published: March 30th 2018
With the Easter long weekend fast approaching, independent agency Online Circle Digital wanted to create a piece that connected with the Australian and New Zealand communities in a simple and earnest way. The focus was on a strong visual creative with complementary copy that was inclusive of all people and religious beliefs.
Holiday the Aussie way.
Where are you going this long weekend, Australia?