Mercedes-Benz Print, Digital Words by Online Circle Digital South Melbourne


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Industry Cars
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market Australia
Agency Online Circle Digital South Melbourne
Art Director Luis Penuela
Copywriter Freya Beaton
Released May 2018

Credits & Description

Advertised Brand: Mercedes-Benz AUNZ
Media: Digital
Advertising Agency: Online Circle Digital, Melbourne, Australia
Creative Lead: Freya Beaton
Art Director: Luis Peñuela
Copywriter: Freya Beaton
Designer: Felipe Carrasco
Lead Strategist: Lucio Ribeiro
Published: May 2018
To All Mums. Thanks For Being a Star.
Behind every great mum is a myriad of admirable, exemplary qualities. Mercedes-Benz recognised this by creating a simple, sharp, on brand advertisement that placed all mum's as the iconic Star.