Santander Print, Digital Beyond Money [image] by MRM/McCann Spain

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Beyond Money [image]

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market Spain
Agency MRM/McCann Spain
Creative Rafa Merino, Jesús Revuelta, Miguel Bemfica, Dani Requena, Yerai Gómez, Sergio Villarrubia, Marcos Martínez, Rubén Sánchez
Production OXIGENO
Director Kike Maillo
Released May 2017

Credits & Description

Category: Finance
Media: Content
Brand: Santander
Agency: McCann
Geo: Spain
Advertising Agency: MRM/McCann, Spain
Creatives: Miguel Bemfica, Jesús Revuelta, Rafa Merino, Marcos Martínez, Yerai Gómez, Rubén Sánchez, Sergio Villarrubia, Dani Requena
Writer / Director: Kike Maíllo
Starring: Adriana Ugarte, Con Miquel Fernández, Will Shepard, Bárbara Goenaga
Director of photography: Alex Catalán
Producer: Sara Muñoz
Accounts team: Germán Fritzsch, María Cosmen, Helena García, Rubén Mateos
Strategic planning: Raquel Espantaleón
Production company: Oxígeno
Music: Josep Villagut
Musical production: Summer Music
Published: May 2017
The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn?
Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more.