Volkswagen Print, Digital VW App-Connect, 2 by Memac Ogilvy & Mather Dubai

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VW App-Connect, 2

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Industry Cars, Mobile applications
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market United Arab Emirates
Agency Memac Ogilvy & Mather Dubai
Chief Creative Officer Paul Shearer
Creative Director Juliana Paracencio
Art Director Mirko Arico-Torreno
Copywriter Mirko Arico-Torreno, Aditya Hariharan
Released February 2018

Credits & Description

Category: Automotive
Media: Print
Brand: Volkswagen
Agency: Ogilvy
Geo: United Arab Emirates
Advertising Agencies: Memac Ogilvy, Dubai, United Arab Emirates / Geometry, Dubai, United Arab Emirates
Chief Creative Officer: Paul Shearer
Regional Creative Director: Juliana Paracencio
Art Director / Copywriter: Mirko Arico-Torreno
Copywriter: Aditya Hariharan
Client Service Director: Atul Shenoy
Account Executive: Maha Najem
Account Executive: Nathalie Sabaiti
Published: February 2018
Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.
App-Connect. Keep your focus on the road.
The more you look at, the less you see. Can you spot the hidden message in the phone?