|Industry||Banking & Financial Services|
|Media||Print, Magazine & Newspaper, Digital, Interactive & Mobile|
|Executive Creative Director||David Bell|
|Creative Director||Simon Bloomfield|
|Art Director||Paul Critchley|
Credits & Description
In a new campaign for World First, the big 4 banks of Australia are re-imagined as villainous vagabonds plundering on the high fees. Using the colours of the banks, agency MercerBell created 4 pirate characters from scratch and got the best in the business in New York to bring them to life in beautiful painted 3D models. To top it off they branded a tall ship on Sydney harbour with pirates on board.