World First Print, Digital Pirates of the High Fees, 2 by Mercerbell

Adsarchive » Print ads , Digital » World First » Pirates of the High Fees, 2

Pirates of the High Fees, 2

Pin to Collection
Add a note
Industry Banking & Financial Services
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market Australia
Agency Mercerbell
Executive Creative Director David Bell
Creative Director Simon Bloomfield
Art Director Paul Critchley
Copywriter Rob Mcevoy
Released February 2016

Credits & Description

In a new campaign for World First, the big 4 banks of Australia are re-imagined as villainous vagabonds plundering on the high fees. Using the colours of the banks, agency MercerBell created 4 pirate characters from scratch and got the best in the business in New York to bring them to life in beautiful painted 3D models. To top it off they branded a tall ship on Sydney harbour with pirates on board.
Finance has never been so fun.
Media: Integrated
Category: Finance & insurance
Client: World First
Agency: MercerBell, Sydney
Country: Australia
Executive Creative Director: David Bell
Creative Director: Simon Bloomfield
Art Director: Paul Critchley
Copywriter: Rob McEvoy