Zonacitas.com Print, Digital Zonacitas.com: Singles Finder, 2 by Ogilvy & Mather Buenos Aires

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Zonacitas.com: Singles Finder, 2

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper, Digital, Interactive & Mobile
Market Argentina
Agency Ogilvy & Mather Buenos Aires
Released June 2011

Credits & Description

Buenos Aires, June 2011. Under the concept “Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client Zonacitas.com, the major argentine portal to find the perfect date. Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. 
Yet sometimes, having so many options is a problem to find and meet single men and women. Today is available in Buenos Aires "Singles Finder", a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket.

Advertising Agency: Ogilvy, Argentina
General Creative Director: Gaston Bigio

Interactive Director: Ramiro Dirube

Interactive General Creative Directors: Gastón Schaefer, Martín Garrocho

Digital Projects Director: Pablo Endler

Copywriter: Ignacio Jardon

Art Director: Diego Bertagni

Illustration: Diego Grandi

Developer: The App Master