Fiat Print, Outdoor, Ambient CARGO 3 by Leo Burnett Tailor Made Sao Paulo

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Industry Cars
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Released January 2005


Cannes Lions 2005
Outdoor Ambient Bronze Lion for the Campaign

Credits & Description

The aim was to arrive at a unique idea, causing an impact to make it clear to the target market that, irrespective of their line of business – building material, frozen foods, beverages, etc., – Fiat Ducato has ample cargo capacity. As such, the piece stresses the vehicle’s internal space and load capacity
Agency Leo Burnett Latin America
City Brooklin Novo – São Paulo SP
Advertiser Fiat
Brand Name Fiat
Product Name Ducato
Business Sector Cars
Market Brazil
Country of Production Brazil
Type Outdoor / Out of Home
Tagline You had no idea that it had so much space.
Creative Director Ruy Lindenberg
Art Director Felipe Massis
Copywriter Alexandre Scaff
Account Supervisor Denise Millan, Elton Longhi
Photographer Du Ribeiro
Advertiser's Supervisor Lélio Ramos, João Ciaco, Maria Lucia Antonio