Hubba Bubba Print, Outdoor, Ambient The Longest Chewing Gum Ever (outdoor) by Gitam BBDO Tel Aviv

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The Longest Chewing Gum Ever (outdoor)

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Industry Chewing-Gum
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Israel
Agency Gitam BBDO Tel Aviv
Creative Director Guy Bar, Eran Bar Yochai, Eran Bar-Yohai
Art Director Kamil Mekhty
Copywriter Yaniv Sahar
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: WRIGLEY
Product/Service: HUBBA BUBBA
Creative Director: Eran Bar Yohai, Guy Bar
Copywriter: Yaniv Sahar
Art Director: Kamil Mekhty
Account Manager: Yael Meltzer
Account Supervisor: Dror Tankus
Other Credits: Director Of Print Production: Danielle Eshel
Date of First Appearance: Aug 26 2009 12:00AM
Entrant Company: GITAM BBDO, Tel Aviv, ISRAEL
The longest chewing gum ever.
In this campaign, Wrigley wanted to advertise their “Hubba Bubba” chewing gum which is known for its cool wrapping, flavor and extra special length that rolls out to 1.80 meters!They wanted the ad to stand out and reach children's attention.We built a huge wall 10 meters high and 30 meters long in one of the biggest family entertainment centers that is active both day and night. This 3D billboard was used to demonstrate the length of the Hubba Bubba Tape, by “wrapping” the gum around the billboard and simulating the product packaging with a diameter of 5 meters. Over 250,000 children and adults were exposed to this campaign throughout the summer months.