Baldy by Saatchi & Saatchi Jakarta for Panasonic

Baldy

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Industry Electronic Devices & Home Appliances, Shaving
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Indonesia
Agency Saatchi & Saatchi Jakarta
Creative Director Juhi Kalia
Art Director Audy Sutama
Copywriter Pancaputera
Illustrator Rudy Harianto, Deadwolf Studio
Released November 2009

Awards

Cannes Lions 2010
Outdoor Billboards & Street Furniture Silver

Credits & Description

Title: BALDY
Advertiser/Client: PT. PANASONIC GOBEL INDONESIA
Product/Service: NOSE HAIR TRIMMER ER-115
Entrant Company: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Advertising Agency: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Executive Creative Director: Juhi Kalia
Copywriter: Pancaputera
Planner: Daniel B. Siswandi
Account Supervisor: Dini D. Makmun/Shanty Persada
Producer: Annisa Mulyani/M.iskak/Tri Sudarno/Aryanto Salim
Art Director: Audy Sutama
Illustrator: Deadwolf Studio
Description of Ambient execution:
AFRAID TO TRIM SENSITIVE NOSE HAIR. WITH THOUSANDS OF SENSORY NERVE FIBERS IN THE NOSTRILS, TRIMMING NOSE HAIR CAN BE AS RISKY AS CUTTING LIVE WIRES . WE USED BILLBOARDS AROUND ACTUAL ELECTRIC WIRES AND POLES TO AMUSINGLY YET CONVINCINGLY DRAMATIZE THE NEED FOR THE PANASONIC NOSE HAIR TRIMMER'S SAFETY CUTTING SYSTEM.