New York Society for Ethical Culture Print, Outdoor, Case study No More Black Targets [presentation image] by Fred & Farid Paris

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No More Black Targets [presentation image]

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Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market France
Agency Fred & Farid Paris
Chief Creative Officer Farid Mokart, Fred Raillard
Creative Director Laurent Leccia
Illustrator Mark Denton, Thomas Raillard, Dizmology, Julien Calot, Sr.lasso, Cypha, Brolga, Buttsup, Savior Elmundo, Hektad, Rex Chouk
Released June 2017


Cannes Lions 2017
Outdoor Ambient: Non-Standard Indoor Advertising Silver Lion

Credits & Description

Agency: Fred & Farid
Client: New York Society for Ethical Culture
Illustrator: Cypha
Illustrator: Buttsup
Illustrator: Rex Chouk
Illustrator: Julien Calot
Illustrator: Denton
Illustrator: Savior Elmundo
Illustrator: Thomas Raillard
Illustrator: Sr.lasso
Illustrator: Brolga
Illustrator: Hektad
Illustrator: Dizmology
Creative Director: Laurent Leccia
Digital Producer: Arthur Gaudrie
Digital Producer: Jim Tran
Agency supervisor: Augustin Zeller
Agency supervisor: François Grouiller
Agency supervisor: Lisa Rosario
Web Designer: Caroline Tang
Agency Producer: Felix Voegrop
Agency Producer: Karim Naceur
Chief Creative Officers: Fred Raillard & Farid Mokart
Editor: Matthew Xu
Motion Designer: Vickie Wang
Developer: Zhiwu Wu
Art Director: Cypha
Art Director: Pamela Jean Tinnen
Art Director: Streetsmartguidenyc
Art Director: Avisualbliss
Art Director: Jcbknyc
Art Director: Billikid
Art Director: Consumerart
Art Director: Yesone
Art Director: Brolga
Art Director: Fkdl
Art Director: Iconic And 2cents
Art Director: Sines
Art Director: B.D. White
Art Director: Gil Goren
Art Director: Gazoo
Art Director: Buttsup
Art Director: Greg Frederick
Art Director: Vinylpopart
Art Director: Daine Carter
Art Director: Mason Eve
Art Director: Damien Mitchell
Art Director: Lane Scarano
Art Director: Zropro
Art Director: Uta Brauser
Art Director: Sacsix
Art Director: Dertism
Art Director: Felipe Echeverry
Art Director: Tats Cru
Art Director: Steven Cogle
Art Director: Thomas Raillard
Art Director: Julien Calot
Art Director: Alice Mizrachi
Developer: Zhiwu Wu
Agency Supervisor: François Grouiller
Agency Supervisor: Lisa Rosario
Art Director: Jenna Krypell
Art Director: Sean Sullivan
Art Director: Zimer
Art Director: Bernadette Delany
Art Director: Castelbajac Creative
Art Director: Fumero
Art Director: Ibn Anderson
Art Director: Vahram Muratyan
Agency Supervisor: Augustin Zeller
Art Director: Michael Hess
Art Director: Adrian Wilson
Art Director: Denton Burrows
Head Of Group Production: Karim Naceur
Producer: Felix Vroegop
Editor: Matthew Xu
Motion Designer: Vicky Wang
Director: Labelle
Singer: Calvin Play
Head Of Tech: Jim Tran
Digital Producer: Arthur Gaudrie
Web Designer: Caroline Tang
Date: June 2017
Young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. Unconscious bias can be deadly. That is, shooters weren't just faster to fire at black targets;they were more likely to fire at them. This petition seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette.