Optimum Betta Print, Outdoor, Design & Branding, Case study The Art Of Siamese Fighting Fish [presentation image] by Ogilvy & Mather Bangkok

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The Art Of Siamese Fighting Fish [presentation image]

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Industry Shows, Events & Festivals, Pet Food, Pet Care Products & Services
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding, Case study
Market Thailand
Agency Ogilvy & Mather Bangkok
Released December 2016


Ad Stars 2017
Promotion Use Of Promo & Activation: Use Of Exhibitions And Installations E.g. Vending Machines, Interactive Digital Events, Digital Installations, Floor Graphics, Transit Advertising Silver

Credits & Description

Brand: Optimum Betta / Shutterstock
Agency: Ogilvy & Mather
Betta Splendens, known as the Siamese fighting fish, is one of Thailand’s iconic species. But today, the only place remaining that reminds the world of its beauty is the Siamese Fighting FishGallery in Bangkok, Thailand. Unfortunately, the Gallery is facing a decreasing interest among the younger audience, resulting in a lack of funds for continuous conservation of the fighting fish species. To turn this around, Optimum Betta, a fighting fish food brand joined hands with Shutterstock Thailand to produce the campaign “ART OF THE SIAMESE FIGHTING FISH”. Interest in the betta needs to be re-ignited to create talkability, and drive the Gallery’s traffic and revenues.