Diesel Print, Outdoor, Design & Branding Gay Wedding by Anomaly Amsterdam

Gay Wedding

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Industry Jeans
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Netherlands
Agency Anomaly Amsterdam
Executive Creative Director Lars Jorgensen, Martin Peters Ginsborg
Creative Director Chris Adams, Ross Cavin
Production Amp.Amsterdam
Production CXA
Production Maavven
Released February 2017


Cannes Lions 2017
Outdoor Billboards & Street Posters: Clothing, Footwear & Accessories Bronze Lion Campaign

Credits & Description

Title: Gay Wedding
Agency: Anomaly, Cxa
Brand: Diesel
Country: The Netherlands
Entrant Company: Anomaly, Amsterdam
Advertising Agency: Anomaly, Amsterdam / Cxa, New York
Production Company: Amp Amsterdam / Cxa, New York / Maavven, Beverly Hills
Ecd: Lars Jorgensen And Martin Ginsborg (Anomaly Amsterdam)
Cd: Chris Adams And Ross Cavin (Anomaly Amsterdam)
Entry Summary:
Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. Make Love, Not Walls” is a message of defiant hope and positivity in the midst of a dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies.