JR East (East Japan Railways) Print, Outdoor, Design & Branding Get Back, Tohoku., 2 [2017 campaign] by Dentsu Inc. Tokyo

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Get Back, Tohoku., 2 [2017 campaign]

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Industry Railways
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Takuma Takasaki
Creative Director Yoshihiro Yagi
Art Director Yoshihiro Yagi
Copywriter Hiroshi Ichikura, Waca Sakamoto
Designer Daisuke Hatakeyama
Released September 2016


One Show 2017
Design Craft: Photography - Single Or Series Silver
Design Craft: Art Direction - Single Or Series Merit
Print & Outdoor Craft: Photography - Single Or Campaign Merit

Credits & Description

Brand: Tohoku Shinkansen
Advertiser: East Japan Railway Company
Agency: Dentsu Inc., Tokyo
Creative Director: Takuma Takasaki
Copywriter: Hiroshi Ichikura/Waca Sakamoto
Art Director: Yoshihiro Yagi
Account Executive: Nao Namura
Agency Producer: Koji Wada
Print Production Company: Creative Power Unit, Tokyo
Photographer: Fumihito Katamura
Designer: Daisuke Hatakeyama/Masashi Fujita
Print Producer: Shinya Tamura
Photo Producer: Takako Yamada
English Context Explanation:
A Train Travels Through Scenes Of The Everyday. We Captured These Moments. The Bridge, The Tunnel, The Rail, The Snow The Blue Sky, And Of Course The Train – They Are Real. Each Scene Only Becomes Complete With These Ingredients In That Moment; They Are Naturally Generated Composition, Captured By The Photographer. The Perspective Is A Traveller Encountering The Scenes For The First Time During His Journey. The Beauty Of The Images Introduces Color To The Landscape Of The Daily Commute. We Designed The Entire Campaign Turning The Train From Just Another Mode Of Transport To An Intrepid Hero.