Pinacoteca do Estado de Sao Paulo Print, Outdoor, Design & Branding Ron Mueck - Woman Shopping by F/Nazca Saatchi & Saatchi Sao Paulo

Ron Mueck - Woman Shopping

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Copywriter Fabio Fernandes, Eduardo Lima
Photographer Thomas Salva
Released February 2015


LIA (London International Awards), 2015
Design Poster Campaign Silver Winner

Credits & Description

Corporate Name of Client: Pinacoteca do Estado de São Paulo
Client Supervisors: Adriana Kunsch/Patrícia Ewald
Client Account Director: Paulo Vicelli
Agency Account Director: Marcello Penna
Account Executives: Valéria Coutinho/Beatriz Altafini
Media Planners: Fábio Freitas/Maurício Almeida/Luana Gallizzi/    Mateus Echeto
Planners: José Porto/André Foresti/Gabriela Sanchez/    Flavia Nogueira
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo
Executive Creative Directors: Fabio Fernandes/Eduardo Lima
Copywriter: Eduardo Lima
Art Directors: Rodrigo Castellari/Bruno Oppido
Photographer: Thomas Salva
Concept/Cultural Reference:
The campaign to communicate Ron Mueck's exhibit in São Paulo is comprised of ads and posters showing its hyperrealism. For each work of art a different situation was imagined and narrated, always inviting consumers to see the exhibit with their own eyes. The pieces were all produced using the silkscreen printing process.