|Industry||Government & Other Authorities|
|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile|
|Executive Creative Director||Jake Barrow|
|Senior Art Director||Tim Holmes|
|Senior Copywriter||Katie Britton, Brendon Guthrie|
Credits & Description
Construction has begun on Melbourne’s next generation of longer, more reliable trains.
Y&R Melbourne has developed a new campaign in conjunction with the Victorian State
Government to raise awareness of the major infrastructure works and upgrades that are
already underway, and to help commuters understand possible travel delays and how the end benefits will affect them. Using simple graphic elements to demonstrate that every piece of construction gets Victoria
closer to a better train network, the campaign incorporates a 30 second film, OOH, press, on network
and digital display.