Fonecta Print, Outdoor Scream by TBWA\ Helsinki

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Scream

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Industry Mobile phones, devices & accessories, Software & Multimedia Productions, SaaS
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Finland
Agency TBWA\ Helsinki
Creative Director Tommy Makinen
Art Director Miika Kumpulainen
Copywriter Juuso Kalliala
Account Supervisor Juha-Matti Raunio
Illustrator Miika Kumpulainen
Released January 2013

Credits & Description

Media: Outdoor
Category: Professional services
Agency: TBWA
Advertiser: FONECTA
Brand: 16400
Geo: Europe, Finland
Don't Be Scared of an Unknown Number. 16400
16400 is Finland’s most comprehensive contact information service who needed a tactical top of mind campaign. The fact is that we feel a call from an unknown number quite uncomfortable. We dramatized that insight and the result was concept Scary Numbers. Finnish cell phone numbers start very often with 050, so that is the visual key to understand that a cell phone number forms the mask.
Advertising Agency: TBWA\Helsinki, Helsinki, Finland
Creative Director: Tommy Mäkinen
Art Director / Illustrator: Miika Kumpulainen
Copywriter: Juuso Kalliala
Published: January 2013