Aeromexico Print, Outdoor Borders Rio Bravo by Ogilvy & Mather Mexico

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Borders Rio Bravo

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Industry Airlines
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Ogilvy & Mather Mexico
Chief Creative Officer Cesar Agost Carreno
Creative Director Jonathan Betancur
Art Director Leonardo Orozco, Jocelyn Contreras
Copywriter Alan Alexis Ramírez Mendoza
Producer Juan Pablo Osio
Released October 2016


Cannes Lions 2017
Outdoor Billboards & Street Posters: Travel & Transport Gold Lion Campaign
Print And Publishing Print: Travel & Transport Silver Lion Campaign

Credits & Description

Title: Borders Rio Bravo
Agency: Ogilvy & Mather
Brand: Aeromexico
Country: Mexico
Entrant Company: Ogilvy & Mather, Mexico City
Advertising Agency: Ogilvy & Mather, Mexico City
Production Company: Ogilvy & Mather, Mexico City
Chief Creative Officer: Cesar Agost Carreño (Ogilvy & Mather Mexico)
Creative Vp: Iván Carrasco (Ogilvy & Mather Mexico)
Creative Director: Jonathan Betancur (Ogilvy & Mather Mexico)
Copywriter: Alan Ramirez (Ogilvy & Mather Mexico)
Art Director: Leonardo Orozco (Ogilvy & Mather Mexico)
Art Director: Jocelyn Contreras (Ogilvy & Mather Mexico)
Account Director: Vanya Martinez (Ogilvy & Mather Mexico)
Account Supervisor: Patricia Recinas (Ogilvy & Mather Mexico)
Producer: Juan Pablo Osio (Hogart)
Chief Creative Officer: Claudio Lima (Ogilvy & Mather Brasil)
Production Company: ShaktiProd, Mexico
Entry Summary:
In a moment when segregation and xenophobia were primary topics in the headlines of every news outlet, Aeromexico, the Mexican airline devoted to uniting Mexicans with the whole world, launched “Borders”: a stand against those lines that divide people, geographically and philosophically.
We took Satellite images of three of the most important borders of Mexico and USA: Rio Colorado, Rio Bravo, and Ciudad Juarez, to show how Aeromexico keeps crossing borders to unite Mexicans with the world.