American Garden Print, Outdoor Scientist by Y&R Dubai

Scientist

Pin to Collection
Add a note
Industry Sauces
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates
Agency Y&R Dubai
Executive Creative Director Ash Chagla
Art Director Kalpesh Patankar, Kapil Bhimekar, Fabio Tridenti
Copywriter Shahir Zag
Released March 2016

Awards

LIA 2016
Poster Business-to-Business Campaign Silver Winner

Credits & Description

Brand: American Garden
Corporate Name of Client: Global Export
Client Marketing Director: Alyshia Fazal
Agency Account Director: Shaik Shibli
Agency: Y&R Dubai, Dubai
Executive Creative Director: Kalpesh Patankar/Ash Chagla
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar/Kapil Bhimekar/Fabio Tridenti
Graphic Designer: Kalpesh Patankar/Kapil Bhimekar/Fabio Tridenti
Olive Green Studios General Manager: Jyoti Deshpande Namjoshi
Olive Green Studios Production Manager: Preetam Gogate
Olive Green Studios 3D Generalist: Sushant Ghate
Olive Green Studios VFX Artist: Hardik Desai
Description of the Project:
American Garden has a wide range of condiments that are already used by the hospitality industry (restaurants & catering specialists) in the UAE. They wanted to promote their new Habanero hot sauce to their existing customers to drive trial and orders. While American Garden is a popular regional food brand, with its list of best-selling products covering a range of condiments and canned food, its hot sauce still ranks relatively low on the list. Since a large portion of American Garden's sales comes from bulk orders from restaurants, we needed to introduce our new Habanero Sauce in a way that would help us stand out against big name competitors.