Amnesty International Print, Outdoor Anonymous by Ogilvy & Mather Hong Kong

Anonymous

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Industry Human Rights
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Ogilvy & Mather Hong Kong
Chief Creative Officer Reed Collins
Creative Director Mike Pearson, Andy Reynolds
Art Director Stratos Efstathiou
Junior Art Director Vivian Lam
Photographer Lucy Mcnally
Illustrator Vincent Wong
Released October 2016

Awards

Cannes Lions 2017
Outdoor Indoor Posters: Charities & Non-profit Silver Lion Campaign
Outdoor Poster Craft: Art Direction Bronze Lion Campaign

Credits & Description

Title: Anonymous
Agency: Ogilvy & Mather Hong Kong, Brand Union
Brand: Amnesty International Hong Kong
Country: Hong Kong
Entrant Company: Ogilvy & Mather Hong Kong
Advertising Agency: Ogilvy & Mather Hong Kong / Brand Union, Hong Kong
Chief Creative Officer: Reed Collins (Ogilvy & Mather Group Hk)
Creative Director: Mike Pearson (Ogilvy & Mather Group Hk)
Creative Director: Andy Reynolds (Brand Union Hk)
Senior Designer: Gianluca Crudele (Brand Union Hk)
Senior Designer: Kitty Chan (Brand Union Hk)
Art Director: Stratos Efstathiou (Ogilvy & Mather Group Hk)
Junior Art Director: Vivian Lam (Ogilvy & Mather Group Hk)
Head Of Creative Technology: Craig Mason (Ogilvy & Mather Group Hk)
Photographer, Videographer: Lucy Mcnally (Ogilvy & Mather Group Hk)
Senior Strategist: Angus Chow (Ogilvy & Mather Group Hk)
Senior Strategist: Chloe Yung (Ogilvy & Mather Group Hk)
Strategist: Karis Cheng (Brand Union Hk)
Illustrator: Vincent Wong (-)
Entry Summary:
In October 2016, five Hong Kong booksellers were abducted for selling controversial books. Only 4 have returned.To prevent this kind of oppression, we needed to get Hong Kong behind freedom of expression.So we did the unthinkable, publishing our own controversial literature and selling it.With one small difference, it was all redacted. We partnered with artists and students to manually redact over 1000 books, creating protest art pieces, which also went on sale. Typographic posters of Basic Law article 27, which protects expression, were dissected to reveal voices of dissent – including booksellers and Edward Snowden.We even censored the Hong Kong Free Press website for a day, all of which gave people a chilling reminder of what could happen should freedom of expression vanish.Every freedom needs a fighter, and Hong Kong has Amnesty International.