Amnesty International Print, Outdoor Explosion by Ogilvy & Mather Frankfurt


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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Ogilvy & Mather Frankfurt
Executive Creative Director Felix Fenz
Creative Director Peter Strauss
Art Director Sergej Chursyn
Copywriter Peter Strauss
Photographer Andrew Reed Weller
Released March 2017


Cannes Lions 2017
Print And Publishing Print: Charities & Non-profit Silver Lion Campaign
Outdoor Billboards & Street Posters: Charities & Non-profit Bronze Lion Campaign

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Amnesty International
Agency: Ogilvy
Geo: Germany
Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Director: Felix Fenz
Creative Director: Peter Strauss
Art Director: Sergej Chursyn
Copywriter: Peter Strauss
Post Production: Joachim Becker / H&O
Management Supervisor: Michael Fucks
Account Executive: Viorel Borgovan
Art Buying: Natalie Hergenhan
Head of Integrated Production: Oliver Kreage
Photographer: Andrew Reed Weller
Published: March 2017
You can switch it off. They can't.
In 2016, war and terror are so omnipresent on the news that sometimes we forget one important thing about it: while we can switch off the TV and just go back to our daily routine, people in warzones have to live with terror and fear.
Amnesty International wants to create awareness for people suffering in warzones and raise donations to help them.
Through the use of light and perspective, we combine our world as “uninvolved” viewers with the world of terror victims. At second glance, the TV station is actually the view through a window, where the news footage is the harsh reality and the spectators are the war victims.