Archer Print, Outdoor Hunting Lodge, A Disturbance by FCB Chicago

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Hunting Lodge, A Disturbance

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Industry Air Fresheners
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency FCB Chicago
Chief Creative Officer Liz Taylor
Creative Director Ron Lazzeretti
Designer Matthäus Frost
Released October 2016

Awards

Cannes Lions 2017
Outdoor Poster Craft: Copywriting Silver Lion Campaign

Credits & Description

Title: Hunting Lodge, A Disturbance
Agency: Fcb Chicago
Brand: Archer+Wolf, Llc
Country: USA
Entrant Company: Fcb Chicago
Advertising Agency: Fcb Chicago
Chief Creative Officer: Liz Taylor (Fcb Chicago)
Global Evp, Content And Creative Development: Todd Tilford (Fcb Chicago)
Writer: Sue Salvi (Fcb Chicago)
Vp, Executive Producer: Jared Stachowitz (Lord + Thomas)
Designer: Matthäus Frost (Fcb Chicago)
Creative Director: Ron Lazzeretti (Fcb Chicago)
Svp, Director Of Production Operations: Julie Regimand (Fcb Chicago)
Copy Editor: Pat Owens (Fcb Chicago)
Entry Summary:
Air fresheners, up to this point, have been designed specifically for women. So, Archer developed the first air fresheners designed for men. But, how do you convey what they smell like with only a poster? You tell a story that harkens back to a time when being overtly masculine wasn’t ironic. And you tell that story in such epic detail, you can smell it.