Axe Print, Outdoor Axe: Petrol by BBH London

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Axe: Petrol

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Industry Deodorants
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency BBH London
Director Tom Kuntz
Creative Director David Kolbusz, Dominic Goldman
Producer Suza Horvat
Photographer Jean Yves Lemoigne
Account manager Jennifer Omran
Released February 2012


Cannes Lions 2012
Press Lions Cosmetics & Beauty Gold
Outdoor Lions Cosmetics & Beauty, Toiletries & Pharmacy Bronze

Credits & Description

New Axe Anarchy for him + for her
Unleash the chaos
Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran