Bimbo Bakeries Print, Outdoor Digestion by McCann Mexico


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Industry Bread
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency McCann Mexico
Released December 2016

Credits & Description

Category: Food
Media: Print
Brand: Bimbo Bakeries
Product: Double Fiber
Agency: McCann
Geo: Mexico
Advertising Agency: McCann, Mexico City, Mexico
Chief Marketing Officer: Juan Arteaga
Chief Creative Officer: Liliam Córdoba
Executive Creative Director: Gabriela Paredes
Creative Director: Mario Carbajal, Carlos Terán
Art Director: Eduardo Guerrero
Copywriter: Carlos Terán
Illustrator: Edulalo Mx
Published: December 2016
VectorB//McCann create graphically engaging campaign that promotes different benefits of Bimbo bread’s portifolio
Bimbo is the largest Mexican bakery in the world and within the portfolio of products, there are different bread specialties, each serving a specific benefit.
Created by VectorB//McCann Mexico, the dedicated agency to the advertiser, the campaign named “Slice by Slice shows a series of graphic pieces with a visual resource communicating the action and reaction of the benefits associated to each kind of bread.
The campaign promotes the varieties of Plain White Bread, Double Fiber and Multigrain, and will be aired both as printed ads, OOH and digital.