Branston Print, Outdoor Relish by mcgarrybowen London

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Relish

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Industry Sauces
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency mcgarrybowen London
Creative Holly Fallows, Charlotte Watmough
Designer Title
Released February 2015

Awards

Circle Awards 2015
Outdoor Craft Best Typography* - Campaign Bronze

Credits & Description

Agency: Mcgarrybowen London
Brand: Mizkan
Advertising Agency: Mcgarrybowen London
Production Company: Mcgarrybowen London
Executive Creative Director(s): Paul Jordan And Angus Macadam
Creatives: Holly Fallows And Charlotte Watmough
Designer(s): Design Director: Jim Bletsas
Typographer(s): Sean Freeman
Photographer(s): David Gill
Producer(s): Stephen Kessell
Others Associated And Title: Designer: Frank Thiruchelvam
Description (in 100 Words Or Fewer): In This Campaign We Wanted To Show The Progression Of A Sandwich Being Made. We Created A Bespoke Sandwich Typeface That Then Created Each Of Our Headlines. Each Execution Then Showed A Sandwich Being Built Layer By Layer So The Font Needed To Be Clear Whilst Still Retaining Food Values. We Worked With A Typographer, Photographer And Food Stylists To Make Sure It Was All Achieved In Camera And Looked Appetising.