Instagram by DDB Singapore for Breast Cancer Foundation

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Industry Against Cancer
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency DDB Singapore
Executive Creative Director Joji Jacob
Illustrator Marcus Lim
Released September 2014

Awards

Spikes Asia, 2015
Print Newspaper: Print: Public health, safety, & awareness messages Gold Spike Campaign
Outdoor Billboards & Street Posters: Charities, Public Health, Safety & Awareness Messages Bronze Spike Campaign

Credits & Description

Ask women what's the first thing they check in the morning, and more often than not, it's Facebook, Twitter or Instagram. The Breast Cancer Foundation (BCF) in Singapore wanted to remind women of the importance of regular breast self-examinations in the midst of their busy social media lives.
DDB Group Singapore designed posters that featured social media logos with a twist. At first glance, the graphics resemble the famous logos. But on closer inspection, we realize each logo shows a hand doing a breast self-examination. The copy urges the reader to spend time checking her breasts instead of social media. To engage the digitally savvy as influencers to drive awareness, BCF and DDB Singapore also launched an online appeal to Facebook, Twitter and Instagram, urging them to adopt the unique logos during Breast Cancer Awareness Month.
Category: Public interest
Client: Breast Cancer Foundation
Agency: DDB Singapore
Country: Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: joji jacob
Art Director: Marcus Lim
Deputy Creative Director: Thomas Yang
Senior Copywriter: Yuanheng Gao
Illustrator: Marcus Lim
Jonathan Lim, Business Director and Strategist
Rowena Bhagchandani, Managing Director
Alexis Cheong, Strategy Planner
Amanda Chen, Account Executive