|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Executive Creative Director||Joji Jacob|
|Spikes Asia, 2015|
|Newspaper: Print: Public health, safety, & awareness messages||Gold Spike Campaign|
|Outdoor||Billboards & Street Posters: Charities, Public Health, Safety & Awareness Messages||Bronze Spike Campaign|
Credits & Description
Ask women what's the first thing they check in the morning, and more often than not, it's Facebook, Twitter or Instagram. The Breast Cancer Foundation (BCF) in Singapore wanted to remind women of the importance of regular breast self-examinations in the midst of their busy social media lives.