Breeze Print, Outdoor Soy Sauce by Lowe Singapore

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Soy Sauce

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Industry Washing powders & Detergents
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Lowe Singapore
Executive Creative Director Erick Rosa
Art Director Andrew Ho, Alex Tan, Fabio Santos, Ang Sheng Jin
Copywriter Daniel Kee, Isabel Martinez Madrid
Production Visionary
Released October 2016

Awards

Cannes Lions 2017
Outdoor Indoor Posters: Household Goods Bronze Lion Campaign
Print And Publishing Print: Household Cleaning Products Bronze Lion Campaign

Credits & Description

Title: Soy Sauce
Agency: Mullenlowe Singapore
Brand: Unilever (Breeze)
Country: Singapore
Entrant Company: Mullenlowe Singapore
Advertising Agency: Mullenlowe Singapore
Production Company: Visionary Group, Bangkok
Art Director: Andrew Ho (Mullenlowe Singapore)
Executive Creative Director: Erick Rosa (Mullenlowe Singapore)
Art Director: Ang Sheng Jin (Mullenlowe Singapore)
Art Director: Alex Tan (Mullenlowe Singapore)
Copywriter: Daniel Kee (Mullenlowe Singapore)
Art Director: Fabio Santos (Mullenlowe Singapore)
Copywriter: Isabel Martinez Madrid (Mullenlowe Singapore)
Illustrator: Visionary Bangkok (Visionary Bangkok)
Agency Producer: Jacqueline Wong (Mullenlowe Singapore)
Regional Business Director: Shaifali Dayal (Mullenlowe Singapore)
Senior Account Executive: Soon Yong En (Mullenlowe Singapore)
Regional Planning Manager: Moushami Dighe (Mullenlowe Singapore)