Caran d'Ache Print, Outdoor Gold by Wirz Werbung Zurich


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Industry Stationery
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Wirz Werbung Zurich
Released July 2012


Epica Awards 2012
Poster/Outdoor Illustration Bronze

Credits & Description

Agency (city): WIRZ / BBDO ZURICH
Creative Director(s): Philipp Skrabal
Art Director(s): Paul Labun
Illustrator(s): Isabelle Bühler/Paul Labun
Graphic Design: Katja Schlosser

Short explanation
Every child and his parents and grandparents know the brand. The illustrated crayons campaign reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to.

Caran d’Ache is Switzerland oldest and largest manufacturer of wooden crayons.