Coca-cola Print, Outdoor Cup by Memac Ogilvy & Mather Dubai

Cup

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Industry Soft Drinks
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates, Saudi Arabia
Agency Memac Ogilvy & Mather Dubai
Chief Creative Officer Paul Shearer
Executive Creative Director Ramzi Moutran
Creative Director Sascha Kuntze
Art Director Hugo Rochette
Copywriter Aditya Hariharan
Released February 2018

Awards

One Show 2018
Print & Outdoor Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign Silver
Print & Outdoor Craft / Art Direction - Single or Campaign Bronze

Credits & Description

Media: Print
Category: Drinks, non-alcoholic
Client: Coca-Cola
Agency: Memac Ogilvy & Mather
Country: United Arab Emirates
Chief Creative Officer: Paul Shearer
Executive Creative Director: Ramzi Moutran
Creative Director: sascha kuntze
Art Director: hugo rochette
Copywriter: Aditya Hariharan
Business Director: Tarek Shawki
Photographer: Daniel Botezatu
Photographer: Jelena Jankovic
Retoucher: LITEMATTER
Retoucher: Ramadan Ibrahim
Senior Account Manager: Amy ElAskary
Marketing Manager : Effie Kontopoulou
IMC Manager: Eslam ElDessouky
Media / Connections Manager: Sherif Ghanem
Synopsis:
The feeling of an ice cold Coke.
Over the last year, the Middle East has been undergoing a huge cultural shift, with Saudi Arabia lifting a 35-year ban on cinemas, a 7-year ban on concerts, and allowing women to enter stadiums for the very first time.
Coca-Cola has always been an integral part of enjoying sports and entertainment around the world, so we decided to reinforce that by showing people the indescribable feeling of being part of the crowd at these huge cultural gatherings. It’s a feeling that some people may not have felt in a while, but one that is as familiar as the taste of Coca-Cola.