Icon of the Century by Ogilvy & Mather Frankfurt for Coca-cola

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Icon of the Century

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Industry Soft Drinks
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Ogilvy & Mather Frankfurt
Chief Creative Officer Dr. Stephan Vogel
Creative Director Dr. Stephan Vogel
Art Director Esra Bueyuekdoganay
Copywriter Taner Ercan, Esra Bueyuekdoganay
Released March 2015

Awards

LIA (London International Awards), 2015
Print Beverages - Non-Alcoholic Bronze Winner

Credits & Description

Category: Beverages - Non-Alcoholic
Corporate Name of Client: Coca-Cola Great Britain
Head of Client Services: Guido Rosales
Agency Account Supervisors: Michael Fucks/    Christopher Isenbuerger
Account Manager: Matthias Jannke
Agency: Ogilvy Germany, Frankfurt
Chief Creative Officer: Dr. Stephan Vogel
Creative Director: Dr. Stephan Vogel
Copywriters: Esra Bueyuekdoganay/Taner Ercan
Art Director: Esra Bueyuekdoganay
Graphic Designer: Esra Bueyuekdoganay
Idea/Concept: Esra Bueyuekdoganay
Description of the Project:
Brief:
Create an ad to celebrate the 100th anniversary of the Coca-Cola bottle in a way nobody has seen before.
Idea:
To show the bottle without actually showing it.
Solution:
By deformation of the logo, everybody recognizes the Coca-Cola bottle without actually seeing it.