|Industry||Travel Agencies, Tour Operators & Travel Services|
|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Publicis Sao Paulo|
|Creative Director||Marcelo D`elboux, Hugo Rodrigues, Domenico Massareto|
|Creative||Fred Gerodetti, Paulo Damasceno|
|Producer||Rita Carolina Vilarim, Renan Sales|
Credits & Description
CVC, an operator and travel agents via Publicis Brasil has just launched a campaign that reproduces famous tourist attractions with real size images.The out of home action created by Publicis has the goal to arise the curiosity and the desire to travel, emphasizing the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.