Real Size Billboards by Publicis Sao Paulo for CVC Travel agency

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Real Size Billboards

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Industry Travel Agencies, Tour Operators & Travel Services
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Publicis Sao Paulo
Creative Director Marcelo D`elboux, Hugo Rodrigues, Domenico Massareto
Creative Fred Gerodetti, Paulo Damasceno
Producer Rita Carolina Vilarim, Renan Sales
Released May 2017

Credits & Description

CVC, an operator and travel agents via Publicis Brasil has just launched a campaign that reproduces famous tourist attractions with real size images.The out of home action created by Publicis has the goal to arise the curiosity and the desire to travel, emphasizing the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.
Media: Outdoor/ Print
Category: Travel, transport & tourism
Client: CVC
Agency: Publicis Brasil
Country: Brazil
Creative Director: Hugo Rodrigues
Creative Director: Domenico Massareto
Creative Director: Marcelo D’Elboux
Creative: Fred Gerodetti
Creative: Paulo Damasceno
Producer: Rita Vilarim
Producer: Renan Sales
Illustrator: Gelmi Estúdio de Arte
Planner: Eduardo Lorenzi
Planner: Bibiana Lopes
Post production: Casa Vaticano
Print Producer: Pro-solution Impressão Digital
Account manager: Marcos Vinício
Account manager: Gabrielle Ogawa
Media: Miriam Shirley, Andrea Veronezi, Raquel Mattoso, Mariane Franzim
Traffic: Rose Ramalho
Final Art: Murilo Madázio
Art Buyer: Selma Momosse
Client Approval: Marcelo Oste, Paula Carolina Miolaro