Statue of Liberty by Publicis Sao Paulo for CVC Travel agency

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Statue of Liberty

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Industry Travel Agencies, Tour Operators & Travel Services
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Publicis Sao Paulo
Creative Director Marcelo D`elboux, Hugo Rodrigues, Domenico Massareto
Creative Fred Gerodetti, Paulo Damasceno
Illustrator Gelmi Estudio De Arte
Released May 2017

Credits & Description

Category: Hospitality, Tourism
Media: Print
Brand: CVC Travel
Agency: Publicis
Geo: Brazil
Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Domenico Massareto, Marcelo D’Elboux
Illustrator: Gelmi Estúdio de Arte
Creatives: Fred Gerodetti, Paulo Damasceno
Account Managers: Marcos Vinicio, Gabrielle Ogawa
Planning: Eduardo Lorenzi, Bibiana Lopez
Media: Miriam Shirley, Andrea Veronezi, Raquel Mattoso, Mariane Franzim
Traffic: Rose Ramalho
Post-production: Casa Vaticano
Print: Pro-solution Impressão Digital
Final Art: Murilo Madázio
Art Buyer: Selma Momosse
Production: Rita Vilarim, Renan Sales
Published: May 2017
Description: The campaign reproduces famous tourist attractions with real size images. The out of home action created by Publicis has the goal to arise the curiosity and the desire to travel, emphasizing the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.
Print advertisment created by Publicis, Brazil for CVC Travel, within the category: Hospitality, Tourism.
You just saw 49ft of the Statue of Liberty. To see the remaining 256ft, travel with CVC.